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POSITION SUMMARY
The Digital Media Manager is responsible for leading planning, publishing, and updating content and features on our church website, social media platforms, and all digital media. The successful candidate must possess excellent written and verbal communication skills along with strategic thinking. The Digital Media Manager will report to the Director of Communications.
ESSENTIAL FUNCTIONS
- Collaborates with the Communications Director to design and implement First Baptist Atlanta’s digital engagement strategies
- Posts content on the fba.org site and social media platforms and seeks ways to enhance audience experiences
- Maintains familiarity with digital communication strategies and technologies, social media platforms and marketing, content management systems, WordPress, and similar systems
- Collaborates with FBA staff to establish best practices and web tools for communicating with ministry specific audiences
- Establishes rigid protocols for quality control through proofreading, editing, and sampling
- Oversees, tracks, analyzes, and reports on the performance of the website and social media platforms
- Using web audience and social media mapping and analysis tools, strategically develops and maintains links with target individuals and organizations
- Compiles and sends FBA email updates; analyzes FBA’s contact lists to better understand target audiences
- Monitors live chat audience during FBA livestream services
- Monitors all social media platforms, removing spam/negative comments as needed and interacting with the online community
- Develops strategies for meeting the needs of the online community
- Maintains familiarity with trends and developments in the fields of specialization pertinent to the purpose and functions Marketing and Digital Strategies
- Explores and pursues professional associations and networks among other churches and corporations for collaborative enrichment
- Whatever it takes
Qualifications
- Must have a growing and mature personal relationship with Jesus Christ
- Must align with the beliefs, values, and mission of First Baptist Atlanta
- Must be adept at oral and written communication, capable of making effective presentations, and able to professionally interact with all FBA staff members
- Must have the ability to set schedules, meet deadlines, manage multiple tasks, and work as part of a team. People skills are essential.
- Must be accessible at all times for addressing emergencies that may arise
- Bachelor’s degree in marketing, communications, or related study
- Minimum 5 years’ experience in marketing and social media strategies
- Robust copyrighting and editing skills
- Extensive knowledge of social and digital platforms, Google analytics, and search engine optimization
- Experience in website content management
- Effective problem solving analysis and resolution skills
- Ability to be flexible, organize and manage time, and set/shift priorities while meeting deadlines