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The Director of Communications manages the church’s image and message through excellence and effectiveness in branding, design services, marketing, online presence, and other strategic means. The successful candidate must possess excellent leadership qualities, written and verbal communication skills, and the ability to maximize the talents of their team. The Director of Communications is a member of the Senior Pastor’s Ministry Alignment Team.
ESSENTIAL FUNCTIONS
Develops and propose effective marketing and communication strategies for First Baptist Atlanta.
Work with the team to develop digital, video, audio, and print content and coordinate projects with the Director of Media, as necessary.
Builds brand awareness, including positioning, and maintains branding standards.
Maintains awareness of and utilizes search engine marketing, Google Analytics, and Google AdWords.
Oversees, tracks, analyzes, and reports on the performance of the website and social media.
Identifies First Baptist Atlanta’s target audiences and builds campaigns accordingly.
Provides oversight and direction for contractors and vendors.
Recruits and trains a volunteer team to assist with photography and live-stream monitoring.
Oversees all legal aspects of communications such as copyrights, waivers, permissions, and contracts.
Establishes protocols for direct reports on staff, including clearly defined expectations, a consistent standard of accountability, and an annual employee review of job performance.
Cultivates a disposition of attentiveness, courtesy, and promptness among Communications team members in their responses to requests, replies to inquiries, follow-up on client satisfaction, and all personal interactions, including phone calls, physical and electronic correspondence, and in-person conversations.
Establishes annual goals for increasing effectiveness in all areas of communications.
Provides team members with training opportunities and other resources for each team member’s personal, professional, and spiritual development.
Maintains familiarity with trends and developments in the fields of specialization pertinent to the purpose and functions of Church Communications.
Explores and pursues professional associations and networks among other churches and corporations for collaborative enrichment in communications methodologies.
Prepares the annual Communications departmental budget for proposal to the Senior Pastor.
Performs other duties as assigned.
Qualifications
Candidate must have a growing & mature, demonstrated personal relationship with Jesus Christ.
Must be an effective manager of individual employees and teams.
Must be adept at oral and written communication, capable of making effective presentations, and able to professionally interact with all FBA staff members.
Bachelor’s degree in marketing, communications, or related study.
Minimum 10 years’ experience, preferably in a nonprofit environment.
Minimum 3 years’ experience leading and managing a team.
Robust copyrighting and editing skills.
Strong knowledge of graphic design, digital media, videography/photography, and editing skills.
Extensive knowledge of social and digital platforms, Google analytics, and search engine optimization.
Experience in Website design and development.
Effective problem analysis and resolution skills.
Ability to be flexible, organize, manage time and set/shift priorities while meeting deadlines.
Ability to develop, plan, and implement ministry- and church-related, short- and long-range goals, as well as to interpret, adapt, and apply guidelines and procedures.