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GENERAL PURPOSE OF THE POSITION:
Manage the coordination of all communication strategies towards accomplishing the OPTIC goals. Oversee the denomination’s news and media relations efforts, providing strategic and editorial leadership to its associated online communications (e.g., web, email), as well as placement in regional and national media outlets.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
Oversee the implementation of the denomination’s communications strategy as set forth by the Director of Marketing and Communication through tactical news and public relations activities, including, but not limited to e-mail, pitches, releases, and articles.
In coordination with inter- and intra-departmental teams, plan, administer, and oversee the national setting’s weekly e-communication (e.g., News Digest).
Serve as news director for the denomination and coordinate the effective integration of multimedia within news activities, as well as the successful optimization of online and e-mail content.
Serve as managing editor of the denomination’s media relations activities, overseeing the effective implementation of the identified PR strategy and approach and successful coverage in regional and national media outlets.
Vet external interview requests for all members of the national staff and coordinate coverage by outside news media.
Provide direct supervision and oversee the day-to-day activities of the Digital Content Specialist, Video Services Manager, and Multimedia Content Specialist. Assign freelance writers and photographers, as needed for special projects.
Supervising General Synod news coverage, handling the overall internal assignments, producing a daily Digest, supervising and coordinating the business assignments with the Digital Content Specialist, overseeing the creation and dissemination of press releases and handling external media requests.
Provide media training on an ongoing basis to key denominational leaders and assist Director of Marketing and Communication with crisis communication, as needed.