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Primary Responsibility: As an integral member of the Development Office’s management team, the Director of Digital and Direct Mail Fundraising will be tasked with developing a comprehensive strategy to increase revenue through online channels and oversee related database administration. The director will work with the Executive Directors of the Development Office, Director of the Cardinal’s Annual Stewardship Appeal, Executive Director of the Donor Database Center, Directors of the Communication and Marketing Offices, as well as outside vendors and consultants, to execute digital fundraising strategies that drive engagement while enhancing user experience.
Direct Supervisor: Executive Director of Parish Development
Responsibilities:
Integrated Strategy
Develop plan for fundraising that incorporates best practices with digital and traditional communication channels
Provide reporting to Executive Director on success of different tactics and approaches so that our funds can be used most efficiently to attract, retain, and grow donor giving
Contribute to an environment of test-and-learn, whereby each campaign builds upon previous efforts
Ensure appropriate campaign messaging and channel-specific messaging is developed
Digital Fundraising
Lead strategy and execution of the Development Office’s digital fundraising campaigns, to include web, SEO/SEM, email appeals, Short Message Service (SMS), and social media fundraising messaging
Ensure all landing pages for the Development Office are optimized for conversion, reflect campaign brand and messaging, and are otherwise up to date
Responsible for managing multiple donor and prospect lists
Integrate multi-channel communication platforms into direct marketing fundraising plan
Develop list segmentation and messaging for testing strategies
In collaboration with the direct marketing vendor, develop an engagement plan to drive sustainer and mid-level growth
Create strategies and develop customized donor-centric approaches that achieve high conversion, retention, and acquisition to move supporters through the donor journey
Develop annual income and expense budgets for digital fundraising
Direct Mail Fundraising
Supervise the Senior Associate for Direct Mail
Integrate online fundraising with our direct mail appeals, including working with fundraising teams on copy, layout, and design
Collaboration
Collaborate with the Data Donor Center on the management of the Luminate Online forms, data segmentation, analytics, matching gift and other online donation platforms, and all other data related needs as it pertains to our Blackbaud suite of products
Collaborate with the Offices of Marketing and Communications on branding and messaging across all channels
Work with the Marketing Office on a variety of efforts including website Search Engine Optimization (SEO), Google Analytics reporting, Google Ad Grant, Pay Per Click (PPC) and retargeting ads.
Collaborate with the Marketing Office to implement website changes as they relate to specific appeals to drive conversions and optimize fundraising (campaign pop-ups, online donation forms, fundraising landing pages, donate buttons, landing pages, etc.)
Standards of Performance:
Grow annual digital fundraising revenue to $2 million+
Collaborate with Marketing on branding and consistency of messaging
Support Development Office with communication planning to align with archdiocese messaging
Execute integrated fundraising campaigns, including web, SEO/SEM, email, and social media
Develop and oversee project and campaign timelines and ensure deliverables are developed on time and within budget
Required Education, Experience, and Skills:
Bachelor’s degree with at least 5+ years of experience in online fundraising
Staff management experience
Proven ability to work effectively across departments and has strong interpersonal skills
Excellent oral and written communication skills with an ability to communicate effectively with different audiences
Demonstrated understanding of best practices related to digital fundraising, tools, processes and techniques for fundraising, donor development, list building, social media messaging, email marketing
Experience and strong understanding of Customer Relationship Management (CRM) software
Familiarity with Google Analytics, Google Ad Grant/Pay Per Click (PPC), and Search Engine Optimization (SEO)
Experience with Photoshop, web design and HTML
Experience with Blackbaud products: Luminate and Raiser’s Edge preferred
Proficient with the Microsoft Office Suite, specifically Excel and Word
An understanding of the Catholic church and culture
Interested candidates should send a cover letter and resume to:
eaf@filimonpartners.com