Marketing Manager

Rock Church
over 1 year ago
Management Full Time

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The Community Development group is responsible for the spiritual culture for the Free Sacred Trinity Church and its affiliated entities. In addition, this group is responsible for internal and external community outreach, which consists of marketing and media communications. The Community Development group develops, coordinates, and manages programs that promote the organization’s mission, values, principles, disciplines of stewardship, and spiritual identity to the internal and external communities of guests, adherents, missionaries, and staff.

The Community Development Onsite Channel Manager (OCM) will oversee the daily operations of OHI’s onsite marketing and communication programs and efforts that increase guest engagement and improve the onsite guest experience. The OCM position is primarily a project management role that requires additional skills in leadership, brand management, coordinating the work of creative teams, content development, analyzing marketing efforts, and providing status reports.

Requires working at FSTC’s missions, OHI San Diego and OHI Austin located in San Diego, CA and Cedar Creek, TX as well as subordinate ministries and subsidiaries.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Communicate, adhere to, and model the organization’s Mission, Core Values and Guiding Principles (MVP's) and Disciplines of Stewardship.
  • Responsible for executing strategic marketing plans that support on-campus marketing efforts.

LEADERSHIP:

  • Communicate, adhere to, and model the organization’s Mission, Core Values and Guiding Principles (MVP's), and Disciplines of Stewardship.
  • Ability to drive projects and teams
  • Ability to influence (executive leadership, team, guests)
  • Exceptional interpersonal & communication skills
  • Brand Management
  • Project Management
  • Team Lead
  • Team Player
  • Manages contractor and vendor relationships.
  • Other duties as needed.

CHANNEL MANAGER DUTIES:

  • Responsible for executing strategic marketing plans that support on- campus marketing efforts.
  • Manages projects for Community Development related to customer engagement, using analytical, research, and conceptual skills (data- driven, marketing best-practices, concept-to-creation) resulting in an improved onsite guest experience.
  • Acts as the project manager on marketing projects and uses project management best practices and processes for all projects. Executes marketing efforts, on-time, and on-budget
  • Ensures onsite marketing programs align with our organization’s program teachings, MVPs, brand & style guide, and other marketing/communication efforts.
  • Partners with other business units to strategize on increasing customer sales, integrating marketing activities, and maximizing sales (eg, OHS, OHE).
  • Develops onsite marketing programs that increase guest engagement, such as:
  • Referral Program – Executes our guest referral program
  • In-House Stayover Program – Executes our IHSO program
  • Fundraising – Executes onsite fundraising efforts
  • Guest Surveys – Analyzing and comparing to current guest experience, gaining guest insights, and providing recommendations for guest experience improvements.
  • Responsible for onsite digital platform (aka. guest intranet portal), including analysis of usage, and outbound messaging/content to guests.
  • Responsible for onsite content creation:
  • Copy and content for Guest WiFi Portal and Intranet pages
  • Photos (E.g., Guests, Missionaries, Staff)
  • Videos (E.g., Guest testimonials, Class content)
  • Guest Testimonials
  • Third-party reviews (Yelp, Google)
  • Analyzes customer behavior to engage and nurture new and repeat customers. Then, prepares and presents status reports for marketing efforts.
  • Develops onsite marketing/communications materials (OHI brochure, Fundraising flyers, etc.)
  • Ensures the onsite physical spaces are on-brand (signage, guest community areas, guest rooms, etc.)

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required.

SUPERVISORY RESPONSIBILITIES: No

EDUCATION:

· Bachelor’s degree in marketing, communications with an emphasis on integrated marketing or related field.

EXPERIENCE

  • 5-8+ years of proven experience in multi-channel marketing. Including, experience with:
  • Functional knowledge in onsite marketing channel strategies and tactics (Including branding, marketing campaigns, promotions that build an adherent base and increase revenue, analytics that measure success (ROI) of campaigns, budgeting, scheduling, and any area of marketing, direct or indirect, needed to efficiently perform this role).
  • Managing CRM functions including database management and execution of targeted campaigns.
  • Managing SEO efforts.
  • Using a variety of marketing and reporting platforms, such as Websites, CMS, CRM, Email Marketing, and Analytics.
  • Proven experience in identifying target audiences and devising campaigns that engage, inform, and motivate (Aka. Building community through onsite community-based programs – Referral, IHSO, Fundraising, content creation.)

· Must have proven ability to:

  • Influence and work with Senior and Executive level staff.
  • Lead teams with demonstrated ability to project management experience and ability to juggle multiple, parallel initiatives.
  • A keen eye for aesthetics and details.
  • Manage contractor and third-party vendors.

· Must possess:

  • Strong work ethic and strong organizational, problem-solving, planning, and time-management skills with a high degree of detail orientation.
  • Excellent written, verbal communication, and presentation skills, with experience writing marketing copy across different platforms and channels
  • Strategic thinker capable of applying thoughtful frameworks to solve problems.
  • Ability to work at many levels, often simultaneously, from tactical execution to strategic initiatives.
  • An energetic team player who has experience working in start-up environments and is comfortable juggling competing priorities, possesses a can-do and will-do attitude, and has impeccable follow- through in meeting deadlines.
  • Entrepreneurial spirit – enjoys variety and new challenges and is willing to grow personally and professionally (life-long learner).
  • Emotionally mature
  • Spiritually evolved
  • Socially adept
  • Has a calling, passion, and commitment to our noble cause.

· Preferred but not required:

  • Background and/or experience working with faith-based, non-profit organizations with a focus on health and nutrition.

COMPUTER SKILLS:

  • Intermediate to advanced proficiency in Microsoft Office suite (Ie, Outlook, Word, Excel, Powerpoint).
  • Intermediate to advanced proficiency in presentation software (Ie, MS Powerpoint, Adobe InDesign, InVision, Canva).
  • Intermediate to advanced proficiency in customer relationship management (CRM) software (Preferred: Hubspot).
  • Intermediate to advanced proficiency in cloud-based email software (Preferred: Hubspot)
  • Experience working with SQL database developers.
  • Familiarity with website content management systems, a plus (Preferred: Hubspot).
  • Familiarity with website trend software, a plus (Ie, Google Analytics).

LANGUAGE SKILLS: Excellent verbal, written, and interpersonal communication skills. Excellent writing skills. Expertise in the editing writing and editorial management of publications.

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from adherents, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.

MATHEMATICAL SKILLS: Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

REASONING ABILITY: Ability to define problems, collects data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

BEHAVIORIAL SKILLS: The OHI Onsite Channel Manager will oversee the daily operations of OHI’s onsite marketing and communication programs and efforts that increase guest engagement and improve the onsite guest experience.

Key Duties and Challenges

The ideal candidate is a high-energy, creative, solutions-oriented marketing team player with curiosity and passion for using data to drive decisions. You have strong attention to detail and work ethic; and the ability to drive teams and projects to completion within budget while working on multiple initiatives in a fast-paced entrepreneurial environment.

Your creativity, resourcefulness, influence, and heart-centered approach is essential as it gives you the ability to connect quickly and deeply with others using a variety of online and offline marketing channels. You have the keen ability to marry customer needs to business needs and can demonstrate how our marketing efforts add to the organization’s bottom line. You are energized by being a champion of the brand, which requires you to represent the brand accurately, clearly, and succinctly.

You possess the ability to be strategic and tactical, conceptual, and pragmatic while keeping high-level, and the big picture in mind and not letting details fall off your radar. You keep a pulse on the latest trends in the marketing industry and marketing software. You possess high standards in work performance while delivering a quality product. You are efficient and have impeccable planning skills and the ability to effectively execute an idea.

PHYSICAL DEMANDS:

  • Physical activities: Sitting; talking and hearing; using hands to finger, handle or feel; walking; standing; reaching with hands and arms; stoop, kneel, crouch, or crawl.
  • Weight be lifted or force be exerted: Up to 25 pounds
  • Special vision requirements:
  • Close vision (clear vision at 20 inches or less)
  • Distance vision (clear vision at 20 feet or more)
  • Color vision (to identify and distinguish colors)
  • Peripheral vision (to observe up, down, left, right while eyes are fixed on a point)
  • Depth perception (ability to judge distances and spatial relationships)
  • Ability to adjust focus (ability to adjust the eye to bring an object into sharp focus)

WORK ENVIRONMENT:

Exposure to special environmental conditions: None

Noise: Moderate noise (examples: business office with computers and printers, light traffic).

Job Type: Full-time

Pay: $75,000.00 - $95,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Referral program
  • Vision insurance

Schedule:

  • Day shift
  • Holidays
  • Monday to Friday
  • Overtime
  • Weekend availability

COVID-19 considerations:
Daily COVID Testing onsite and wear face covering. We have strict COVID protocol.

Education:

  • Bachelor's (Required)

Experience:

  • Marketing: 5 years (Required)

Language:

  • English (Required)

Willingness to travel:

  • 100% (Preferred)

Work Location: One location

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