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ORGANIZATION SUMMARY
Catholic Charities is one of the largest, oldest, and most comprehensive nonprofit human services organizations in Northern California, annually reaching more than 60,000 vulnerable individuals of all faiths in San Francisco, San Mateo, and Marin Counties. With a staff of approximately 450, reaching peaks of nearly 600 with seasonal hires, a budget of $54.3 million, and a current governing board of 27, this venerable, fully-accredited, independent 501(c)(3) nonprofit addresses some of the most pressing community needs – homelessness, generational poverty, immigration, inequality, hunger, aging in isolation, and communicable disease -- to name a few – with compassion and services of highest quality.
PROGRAM & POSITION SUMMARY
Catholic Charities is the social services arm of the Catholic Church in the Archdiocese of San Francisco. Founded in 1907 to care for the orphans of the San Francisco earthquake, Catholic Charities is an independent non-profit organization. All financial contributions directly support Catholic Charities’ programs in Marin, San Francisco, San Mateo and Sonoma Counties. Catholic Charities serves and advocates for the poor, the sick, the distressed, children, youth, families, immigrants and seniors, regardless of race, religion, color, sex, age, physical or mental disability, national origin, sexual orientation, or any other basis covered by local law.
Reporting to the Director of Communications & Marketing, the Communications and Marketing Manager will support strategy and efforts shaping the public voice and image of the agency. This individual will be an agency ambassador to advance the organization’s position among relevant constituents including the media, and to drive broader awareness and donor support for the organization and will support Catholic Charities’ varied and integrated communications products and services including: newsletters, an annual report, and other print publications; the agency website; other digital communications; media and public relations; marketing and advertising.
ESSENTIAL DUTIES & RESPONSIBILITIES
· With the support of the Director of Marketing & Communications, develop and provide project management and oversight to a communications strategy to position Catholic Charities among key audiences.
· Develop content across digital and traditional channels – including written, visual and video pieces – to deliver key messages and advance Catholic Charities strategic communications goals.
· Write and pitch media releases to appropriate media channels, prepare talking points, speeches, presentations and other supporting materials as needed.
· Supervise vendors, contracted agencies and volunteers
· Work with agency leaders to promote annual advocacy agenda through op-eds, blog posts and other communications channels
· Ensure consistency with Catholic Charities brand standards across teams and channels; champion internal adoption.
· Track key metrics to assess and improve Catholic Charities brand positioning strategy; identify and assess opportunities suggested by the data to adapt strategy.
· Work in partnership with Catholic Charities staff to produce brochures, event invitations, donor mailings and electronic communications for external and internal communications needs
· Assist Advancement Team members in drafting other fundraising materials, as needed.
· Build relationships across the organization to champion the brand strategy.
· Represent the organization at external functions as directed
· Perform additional duties and responsibilities, as assigned
· Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Education & Experience:
· Bachelor’s Degree in public relations/affairs, marketing, communications, journalism, English or related field required.
· Minimum of ten (10) years of experience working in communications, public relations, public affairs, marketing or related field.
· Extensive externally-focused writing and editing experience across a variety of print and digital communications media.
· Experience working with integrated communications campaigns/strategies across multiple channels, including grassroots outreach, website and other digital media, earned media, paid advertising, special events, promotions, social media and other components.
· Experience working with emerging social and viral media opportunities associated with younger demographics.
Knowledge, Skills & Abilities:
· Highly organized, with the ability to manage multiple projects, priorities, and deadlines.
· Demonstrated knowledge of nonprofit marketing and communications principles and best practices.
· Superlative writing, editing, and proof-reading skills; ability to organize and present a logical, persuasive, and compelling case or narrative; ability to quickly produce highest quality writing for a variety of audiences and media/formats.
· Excellent verbal and public speaking skills; a persuasive influencer and a good listener.
· Ability to quickly and effectively gather information by means of interviews, database research, online searches, etc. and to synthesize that information into a compelling narrative.
· Demonstrated interpersonal and relationship-building skills; diplomatic and tactful, with sensitivity to the needs of various key stakeholders and colleagues.
· Demonstrated skill and comfort in proactively building relationships with top-tier reporters and editors, and in successfully positioning subject matter with the media to spark media interest and achieve high-impact placements.
· Familiarity and comfort engaging in the Bay Area civic/business/public policy arena.
· An innovative thinker, with a track record for translating strategic thinking into action plans and output.
· Entrepreneurial and results-driven: commitment to the use of data and quantifiable metrics in analysis, goal-setting, planning, and reporting.
· An authentic affinity to the mission of Catholic Charities in service to those most in need and advocacy on their behalf.
· Familiarity with the traditions and social teachings of the Catholic Church; comfort with and commitment to representing the social services of the Archdiocese of San Francisco to the public.
· Ability to exercise the highest professional judgment, even in times of stress or crisis.
· Ability to be flexible and respond positively to changing demands and priorities.
· Energetic, proactive, flexible, and resourceful.
· High proficiency with Microsoft Outlook, Word, Excel, and PowerPoint on a PC platform.
· At times, position will require more than a 40-hour work week, including nights and weekends, to attend agency events or outreach functions.
· Demonstrates the necessary attitudes, knowledge and skills to deliver culturally competent services and work effectively in cross-cultural situations.
COUNCIL ON ACCREDITATION (COA) ROLES
· Is responsible for accurate and timely data entry that aids Performance and Quality Improvement (PQI) reporting and case record reviews.
· Serves on department or program Performance and Quality Improvement PQI Committee responsible for monitoring goals and reporting.
PHYSICAL REQUIREMENTS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
· Frequent bending, standing, stooping, kneeling, reaching, twisting, and walking.
· Occasional lifting, pushing, and pulling.
· Frequent repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers.
· Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.
· The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; and extensive reading.
· Driving is required for this position.
Incumbent must have a valid California driver's license and be able to provide proof of DMV record and personal insurance (if necessary).
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
· The worker is occasionally exposed to perfume or scents in personal care products used by employees, clients and visitors.
· Noise level in work environment is usually moderate in accordance with a typical office environment.
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
CATHOLIC CHARITIES IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER and is committed to providing equal employment without regard to race, color, creed, religion, national origin, ancestry, age, sex, sexual orientation, gender identity, legal domicile status, veteran status, disability, or AIDS/HIV status or any other characteristic protected under federal or state law.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.