Social Media Coordinator

Archdiocese of San Francisco
over 1 year ago
Media, Communications & Writing Full Time

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SOCIAL MEDIA COORDINATOR

TITLE: Social Media Coordinator
REPORTS TO: Outreach Manager
SALARY: $60,000 – $65,000/annually, depending on experience
JOB STATUS: Full-time (40 hours), non-exempt, permanent
HOURS/DAYS:

  • Hours: 9 am - 5 pm, with some evenings and weekends

  • Days: Monday to Friday; some weekends; flexibility is required

  • Hybrid-remote work flexibility

  • Must be located in the San Francisco Bay Area and able to attend local San Francisco/SF Bay Area community events and activities

BENEFITS:

  • 100% Employer Paid Medical: Kaiser HMO or Blue Shield PPO

  • 100% Dental, vision, life & long-term disability coverage; EAP

  • Over 30+ days of PTO, including 10 vacation days (baseline), 12 sick days, personal days, and significant holidays

  • Health and Dependent Care FSA, Commuter Check, and 403(b) available · Ongoing access to MHASF continuing education and skill-building workshops—all training time paid

  • Excellent opportunity for advancement—over 70% of our staff have been promoted internally at least once!

ABOUT THE MENTAL HEALTH ASSOCIATION OF SAN FRANCISCO (MHASF):

For over 70 years, MHASF has embodied the progressive ideals San Francisco is known for. We have advocated against stigma and discrimination in mental health across diverse communities, and changed and challenged policy, perception, and ultimately people. As a peer-run organization, we know that systems change comes when those affected by the issues are centered on the solutions. Most of our mental health support programs are staffed by people with personal lived experience of mental health challenges—peers—who use their expertise in their recovery to build trust, self-confidence, and hope with those seeking support. Looking ahead to a future of mental healthcare focused on holistic, person-centered, and recovery-oriented services, MHASF is working to ensure that peer providers are an integral part of these emerging mental health systems.

OVERVIEW OF POSITION:

Under the supervision of the Marketing Manager, the Social Media Coordinator [SMC] will be responsible for driving social engagement and growing MHASF’s digital community. The SMC is a position informed on all MHASF events, resources, and services to share through our digital platforms creatively.

The SMC will collaborate cross-functionally with teams throughout the organization to develop messaging and brand narrative that helps build MHASF’s voice and brand to inspire individuals, communities, and funders to engage and promote our experiential service. Your role is to creatively guide social engagement with content based on organizational standards, tracking their impact on agency projects.

This position entails being responsive to new needs and challenges so that every day will be different. In general, the Senior Operations Manager’s responsibilities will fall into the following major areas:

TOP 3 RESPONSIBILITIES:

  • Conduct digital outreach and engagement activities that promote and recruit participants for MHASF, MHASF programs, services, fundraising, and initiatives.

  • Responsible for maintaining MHASF’s presence on various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and others that may be implemented.

  • The Social Media Coordinator is responsible for responding to comments, inquiries, and feedback from our digital community and ensuring that they are communicated to our team.

GENERAL RESPONSIBILITIES:

  • Continuously improve our social media by capturing, analyzing, and creating reports on social media metrics, insights, and best practices and then acting on the information.

  • Collaborate with the Graphics & Content Creator to create appropriate, viral, and attention-grabbing content for social media that promotes MHASF’s services, events, initiatives, training, fundraising, and other activities.

  • Attend and photograph marketing and outreach events identified by the team and work with the Website Developer and Content Creator to share on social media, website, and newsletter.

  • Optimize and develop social media content and account strategies to increase visibility, engagement, and followership.

  • Plan and schedule social media posts strategically with Hootsuite software.

  • Keep current on social media research and trends to maintain a competitive edge for MHASF.

  • In partnership with the Marketing Manager and the CEO, create individualized social media strategies for the different platforms.

  • Ensure that MHASF accounts are following platform Terms of Service.

  • Report complaints, insensitive content, copyright infringements, negative press, etc.

  • Support the marketing and outreach efforts of MHASF-specific conferences, advocacy, and engagement efforts, including but not limited to Redefining Crazy, Real Talk, and ARISE.

  • Maintain awareness of local and other relevant events to identify outreach opportunities.

  • Proactively partner with program staff to maintain up-to-date knowledge of program activities, services, and social media needs, including developing information-sharing processes.

  • Maintain familiarity with local policy and advocacy issues relevant to MHASF and ensure MHASF presence at relevant mental health advocacy opportunities.

  • Support advocacy events, either independently or in coalition with community partners.

  • Assist in developing annual reports, grant applications, and other external communications.

As job descriptions cannot be exhaustive, the above list of responsibilities is intended to provide a general overview of duties to be assigned and in no way is a comprehensive list of position duties and responsibilities.

REQUIRED QUALIFICATIONS:

  • Experience managing websites through WordPress.

  • Proven minimum of 1-year of experience executing website and social media content plans.

  • Experience managing social media platforms such as Instagram, Twitter, LinkedIn, and Facebook.

  • Excellent verbal and written communication skills; communicate clearly and effectively with multiple and diverse stakeholders across businesses, leadership, and teams.

  • Familiarity with mental health peer support, recovery resources, consumer empowerment/advocacy, and peer workforce development.

  • 3 to 5 years of verifiable experience in a related field.

  • Highly organized and resourceful, excellent attention to detail, ability to multi-task, and manage time well.

  • Collaborative team working style with the ability with a willingness to learn from others, take feedback and make adjustments to communication and behavior.

  • Experience taking the initiative to self-educate about unfamiliar subjects or concepts.

  • Affirmative and accepting approach toward people from diverse backgrounds and experiences.

  • Commitment to upholding the mission, vision, and values of MHASF.

EDUCATION AND EXPERIENCE:


  • BA or equivalent practical experience in Communications, PR, Marketing, or Advertising or four or more years of professional experience that corresponds with the responsibilities for this position as noted above.

  • We have a proven minimum of 2 years of experience executing social media strategies and plans.

  • Experience with managing advertising and promotion strategies across social channels.

  • Experience in reaching and engaging audiences through careful and compelling messaging.

  • Experience with community engagement strategies, health disparities, cultural and linguistic competency, and culturally responsive research and dissemination strategies.

POSITION QUALIFICATIONS & SKILLS:


  • Commitment to upholding the mission and values of MHASF.

  • Familiarity with the recovery movement, peer support model, and Bay Area resources.

  • Excellent written and oral communication skills; ability to organize and present complex information, accurately, and concisely.

  • Professional-level computer skills and experience working with modern online collaborative tools such as Office 365, SharePoint, Slack, Asana, and other web-based applications.

  • Ability to explain step-by-step processes, create helpful documentation, and help others learn.

  • Demonstrated ability to move projects forward, organize information, and support staff for successful and timely completion.

  • Demonstrated ability to organize, prioritize and coordinate work involving various tasks, projects, and teams.

  • Take the initiative and work independently and collaboratively in following through on assignments.

  • To gather and prepare background materials; to work and deal effectively with people of diverse cultural backgrounds.

  • Work under the pressure of deadlines and competing demands; acquire and maintain knowledge of and appropriately apply various policies and procedures.

  • Must live in the California Bay Area.

SUCCESSFUL ATTITUDES & WORK APPROACHES:

  • Highly organized and resourceful, attention to detail, ability to multi-task, and manage time well to accomplish all essential tasks and deadlines.

  • Willingness to learn and support others, take and provide constructive feedback, and adjust communication and behavior.

  • Affirmative and accepting towards people from diverse backgrounds and experiences.

  • Experience taking the initiative to self-educate about unfamiliar subjects or concepts.

Bilingual/Bi-cultural individuals are strongly encouraged to apply.

HOW TO APPLY:

We only accept applications through our online portal: https://mentalhealthsf.formstack.com/forms/application_socialmediacoordinator

Applications require all the items to be considered complete; applications that do not include both of these documents will not be considered: (MS Word or PDF format)

  • An up-to-date résumé

  • A thoughtful cover letter describing your unique qualifications for and interest in this role

We endeavor to maintain an accessible and transparent application process. We will confirm receipt of all complete applications and will strive to notify applicants of the status of their applications as soon as possible. No phone calls about this position, please.

EQUAL OPPORTUNITY EMPLOYMENT STATEMENT:

Mental health challenges can affect anyone at any time, regardless of identity or background, and consequently, the communities we serve are highly diverse. As a peer-run organization, we also recognize the importance of lived experience as an irreplaceable form of expertise and as a basis for building trust and providing effective services. We welcome and strongly encourage people from historically marginalized and economically disadvantaged groups, including people who identify as disabled or neurodivergent, to apply to work with us.

MSF is committed to providing equal employment opportunities to all qualified applicants for employment and does not discriminate based on race, religion, color, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, gender or gender identity, gender expression, age, sexual orientation, military or veteran status, or any other factor not related to the ability to fulfill the requirements of the position successfully.

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