Digital Media Content Specialist

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Publish and maintain website content:

Use content management systems (code view and design view) and other digital platforms to review, publish and maintain approved content to LCMS Web properties.
Assist in the development, testing and implementation of content management system features.
Assist with the general maintenance of WordPress sites and blogs.
Update/troubleshoot CSS styles and scripts.
Monitor and analyze site performance.
Create, design and publish new pages.
Maintain website menus and navigation structure.
Publish worship materials, news articles, features and other resources.
Publish photo galleries, audio interviews and video galleries. Use webpages for cross-promoting and sharing resources with Social Media.
Publish ministry newsletters.
Upload PDF, Word, PowerPoint and other files to digital/web library.
Troubleshoot errors, update outdated links and correct text mistakes.
Ensure date-sensitive content is updated or deleted as appropriate.

Create, format, review and send approved email campaigns to appropriate audiences:

Use proprietary Customer Relationship Management software to review marketing effort to verify appropriate recipients for specific campaigns, activate marketing effort and export recipient lists/email addresses.
Use content management system to upload recipient list(s).
Review content from authors and suggest edits.
Use content management system (code view and design view) to prepare email message.
Test message for desired outcome and accuracy.
Submit message for review to client/manager.
Send email and ensure delivery.

Publish and maintain photos for websites and email campaigns:

Use photo-editing software (Adobe Photoshop) to prepare images according to existing Web standards and best practices.
Crop, size and format web-ready images to accompany news/feature stories, resources, event notices and other promotions.

Use third-party digital platforms to perform tasks, which may include:

Create online registration forms for conferences, conventions and other events.
Create and maintain forms for ordering ministry resources, registering volunteers, receiving survey information, etc.
Create print-friendly website redirects (vanity URLs) for promotional materials.

For all duties above, communicate with client to understand/determine further needs, ask questions and gather/revise pieces as necessary.

Education and Experience

Bachelor’s degree in an IT, technology or multimedia-related field, or equivalent work experience
Experience in Internet and Web-related technologies and content management.

Competencies (Knowledge, Skills and Abilities)

Membership in good standing of a congregation of The Lutheran Church—Missouri Synod.
Knowledge of and high-level skill in web content management systems (proprietary, WordPress, MailChimp, etc.)
Advanced knowledge in HTML/CSS, JavaScript and others.
Intermediate to advanced knowledge of photo-editing software (Adobe Photoshop).
Intermediate to advanced knowledge of Microsoft Office products (Word, Excel, PowerPoint) and Adobe Acrobat Pro.
Good written and oral communication skills with a firm grasp on proper grammar and spelling. Knowledge of (or willingness to learn) AP and LCMS styles and standards.
Intermediate to advanced knowledge of computer technology
Good troubleshooting skills. Ability to apply existing knowledge and logic to new situations; think out of the box.