Digital Media Content Specialist

Admin & Office Full Time

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Essential Job Functions

Publish and maintain website content:

  • Use content management systems (code view and design view) and other digital platforms to review, publish and maintain approved content to LCMS Web properties.
  • Assist in the development, testing and implementation of content management system features.
  • Assist with the general maintenance of WordPress sites and blogs.
  • Update/troubleshoot CSS styles and scripts.
  • Monitor and analyze site performance.
  • Create, design and publish new pages.
  • Maintain website menus and navigation structure.
  • Publish worship materials, news articles, features and other resources.
  • Publish photo galleries, audio interviews and video galleries. Use webpages for cross-promoting and sharing resources with Social Media.
  • Publish ministry newsletters.
  • Upload PDF, Word, PowerPoint and other files to digital/web library.
  • Troubleshoot errors, update outdated links and correct text mistakes.
  • Ensure date-sensitive content is updated or deleted as appropriate.

Create, format, review and send approved email campaigns to appropriate audiences:

  • Use proprietary Customer Relationship Management software to review marketing effort to verify appropriate recipients for specific campaigns, activate marketing effort and export recipient lists/email addresses.
  • Use content management system to upload recipient list(s).
  • Review content from authors and suggest edits.
  • Use content management system (code view and design view) to prepare email message.
  • Test message for desired outcome and accuracy.
  • Submit message for review to client/manager.
  • Send email and ensure delivery.

Publish and maintain photos for websites and email campaigns:

  • Use photo-editing software (Adobe Photoshop) to prepare images according to existing Web standards and best practices.
  • Crop, size and format web-ready images to accompany news/feature stories, resources, event notices and other promotions.

Use third-party digital platforms to perform tasks, which may include:

  • Create online registration forms for conferences, conventions and other events.
  • Create and maintain forms for ordering ministry resources, registering volunteers, receiving survey information, etc.
  • Create print-friendly website redirects (vanity URLs) for promotional materials.

For all duties above, communicate with client to understand/determine further needs, ask questions and gather/revise pieces as necessary.

Education and Experience

  • Bachelor’s degree in an IT, technology or multimedia-related field, or equivalent work experience
  • Experience in Internet and Web-related technologies and content management.

Competencies (Knowledge, Skills and Abilities)

  • Membership in good standing of a congregation of The Lutheran Church—Missouri Synod.
  • Knowledge of and high-level skill in web content management systems (proprietary, WordPress, MailChimp, etc.)
  • Advanced knowledge in HTML/CSS, JavaScript and others.
  • Intermediate to advanced knowledge of photo-editing software (Adobe Photoshop).
  • Intermediate to advanced knowledge of Microsoft Office products (Word, Excel, PowerPoint) and Adobe Acrobat Pro.
  • Good written and oral communication skills with a firm grasp on proper grammar and spelling. Knowledge of (or willingness to learn) AP and LCMS styles and standards.
  • Intermediate to advanced knowledge of computer technology
  • Good troubleshooting skills. Ability to apply existing knowledge and logic to new situations; think out of the box.

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