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Job Description:

Organization

First Liberty Institute is the largest legal organization in the nation dedicated exclusively to defending religious liberty for all Americans. Based in Plano, TX, First Liberty represents people of all faiths, providing vigorous representation of clients whose First Amendment rights have been violated, whether in the public arena, schools, the military, or churches.

We are looking for a Creative Director. The Creative Director needs experience with implementing strategic marketing direction for organizations.  This position is responsible for producing innovative ideas and tactics that will maximize the brand’s market penetration and further establish Liberty Institute as the “first call” place for people looking to donate, seek help, or gather information on religious liberty. This will include comprehensive marketing initiatives, including fully developed social media exploitation.

Key Accountabilities

•  Leads a small team of marketing professionals to develop fully integrated brand strategies that are aligned to support First Liberty Institute’s vision and legal mission
• Implements a functional marketing design that will promote the First Liberty Institute brand throughout the United States
• Leads the team in support of multi-channel marketing plans and initiatives, including the digital and traditional media spaces
• Ensures social media tactics are optimized, make a measurable impact, and are consistent with overall marketing and brand strategy
• Works closely with the Senior Management Team to build and execute external marketing/branding plans, as well as internal communication efforts to ensure quality control, content compliance, and brand consistency
• Exercises operational control of all collateral marketing materials, ensuring the freshness of their content
• Proactively coordinates with our Legal, Development, Events and      Communications Teams to ensure content accuracy, responsiveness, and brand consistency, including the development of a library of video content
• Manage website design, redesign, and content
• Copywrite, copy edit, and proofread
• Manage freelancers
• Manage/Coordinate with direct mail contractors
• Create marketing and legal videos from concept to productions
• Works closely with our Legal staff to coordinate preparation and release of all external media interactions, including press releases and interviews

Experience/Education

• BBA in Marketing or MBA with an emphasis in Marketing and/or Marketing Research highly desired but willing to consider experience. Emphasis areas in Mass Communications (including e-commerce and B-2-B) or Brand Management a plus.
• 5+ years of leadership experience in a marketing/brand role, with a proven track record for the Creative Director, 10+ years for the CMO position
• Experience working in the non-profit arena is highly desirable, but not mandatory.
• Views marketing/branding role with a ministry passion and can articulate the mission and vision of First Liberty Institute.
• Excellent writing and editing skills required.
• Google and Social Media Analytics experience.
• Knowledge of Microsoft Office products, including Word, Excel, Powerpoint, and other graphics and presentation software.
• Practical use of marketing research databases and general internet search methods
• Knowledge of website management/development and familiarity with SEO strategies
• Displays superior interpersonal and presentation skills.
• Works well dealing with teams in a flat organization, including legal staff.
• Strong negotiating skills and capable problem solver  
• Ability to work well under deadlines and meet the mental and physical demands of frequent time-sensitive projects and campaigns.
• Ability to handle security-sensitive information and maintain confidentiality.
• Ability to travel on short notice as needed

Compensation

This is an outstanding opportunity for a highly motivated professional to assume a pivotal role in a fast-growing, highly respected organization. We are seeking an individual of outstanding quality with a respected track record.  First Liberty Institute is prepared to offer an attractive compensation package, including a competitive base salary as well as health, 403(b), and vacation benefits.

First Liberty Institute is an Equal Opportunity employer. Personnel is chosen based on ability without regard to race, color, sex, national origin, disability, or marital status, by federal and state law.

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