Social Media Manager

Lakewood Church
over 2 years ago
Management Full Time

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Glassdoor

The Social Media Manager will lead the social media team in managing the social media presence of Lakewood Church and Joel Osteen Ministries on more than 15 social media sites/platforms. With approximately 40,000,000 followers across Facebook, Twitter, and Instagram this position is a key part of Lakewood's digital footprint. In this exciting and always-developing role, the Social Media Manager will help bring hope to the world and impact lives through Lakewood’s world-class year-round social programming and global broadcasting.

This position reports directly to the Senior Director of Marketing.

ESSENTIAL JOB FUNCTION

  • Strategically develop and implement the editorial calendar for all distribution channels (Facebook, Instagram, Twitter, etc)
  • Share daily content on social channels that build meaningful connections with community members
  • Develop and execute the paid media plan to support platform growth and engagement efforts in partnership with vendors
  • Coordinate with the Marketing, Public Relations, and communication teams to ensure brand consistency
  • Capture, analyze, and respond to appropriate social data, insights, and best practices
  • Isolate and report key metrics and defined Key Performance Indicators (KPI) for success
  • Provide extensive monthly KPI reports to management across all platforms
  • Ensure the most effective security measures by establishing emergency on-call systems and contact numbers in case of platform hacking
  • Promote the all-channel offer (ACO) through social media platforms via contests and other promotional means
  • Directly engage and manage the communications with followers across all social channels
  • Ensure brand consistency in written copy through tone, voice, terminology, and accuracy
  • Stay up-to-date with social media technology and formatting trends and implement them into all channels
  • Manage community engagement teams that monitor live social stream casts
  • Coach, motivate, and develop a team of direct reports
  • Collaborate with Senior Management on the most effective monitoring, training, and development of Social Media Coordinators
  • Manage the schedule and coverage of weekend services, holidays, and all major events
  • Create strategies using target audience information and cater unique Social Marketing campaigns to capture their attention
  • Responsible for the management of team member’s work performance and professional development
  • Other duties as assigned

MINISTERIAL DUTIES

As an Employee of Lakewood Church, you are a part of an over 60-year legacy of faith. As a part of the Lakewood team, you are a key part of our mission in taking the Hope found in Jesus to the world. This means that as part of your job responsibilities, you are considered a spiritual leader in the Church. You are responsible for communicating the Church’s beliefs and our mission to our congregants, maintaining a lifestyle consistent with the Scriptures, and you are required to belong to the Church as part of our faith community.

This will also include:

  • Regular attendance at Church services and classes,
  • Serving as a Prayer Partner or as a volunteer in any ministry of the Church, and
  • Serving our community through local outreaches from time to time when needed by the Church

QUALIFICATIONS

  • Uncompromised commitment to Lakewood Church’s vision, values, and core beliefs
  • Availability to work evenings, weekends, and special holidays as needed
  • Must have excellent written and verbal communication skills
  • Proficient in social engagement tools and reporting (Hootsuite, Sprout, etc)
  • Proven success in writing professional, social and/or marketing copy, with the ability to produce compelling, digestible copy while maintaining church messaging
  • Experience sourcing and managing content development and publishing
  • Fluent in both the creative and analytical sides of marketing and media
  • Previous use of analytic information to determine appropriate target audiences
  • Demonstrates a commitment and proficiency to excellence in social customer service techniques such as empathy, patience, advocacy, and conflict resolution
  • Experience in effectively leading a team around shared goals and deliverables

EDUCATION & EXPERIENCE

  • Marketing or Communications degree preferred or equivalent professional work experience
  • Direct experience using social media management tools required (Hootsuite, Sprout, Spredfast, etc)
  • 2+ years of experience with B2C social media marketing or content development
  • 2+ years of leadership experience in the digital marketing and/or social space

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Glassdoor

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