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Directly Reports to: Director of Media
The Social Media Strategist will administer the company’s social media marketing and advertising for The Lighthouse Church (TLHC) and it entities. The social media strategist will be required to run advertising campaigns and drive engagement by creating high-quality original content. You will also engage influencers, manage our online community by responding to comments, and oversee all social media platforms.
Social Media Strategist Duties and Responsibilities:
- Deliberate planning, strategy and goal setting
- Run company social media advertising campaigns.
- Develop of brand identity, awareness and online reputation
- Build social media volunteer team.
- Content management (including calendar)
- Formulate high-quality novel written and visual content for each social media campaign.
- Build a social media presence by maintaining a solid online presence.
- Monitor online comments during live experience and the organization’s brand on all social media platforms.
- Build brand awareness by engaging relevant influencers.
- Manage our online communities to ensure respectful and appropriate engagement.
- Respond to comments on each of our accounts.
- Analyze data to determine whether social media campaigns have achieved their objectives.
- Ensure reputation management
Experience Requirements:
A minimum of five years social media and content management in marketing, social media events and other closely related fields. In secular & non-secular environments.
Qualifications:
- Social media marketing experience.
- Experience developing social media strategies.
- Experience working with and developing a marketing plan.
- Ability to develop the right voice for each social media platform.
- Proven ability to build social media communities.
- Understanding of graphic design principles.
- Experience as a Brand Manager on social media.
- Ability to measure and translate the success of campaigns.